DRAG ILLUSTRATED AUDIENCE INFO
%
70% of DRAG ILLUSTRATED readers own one or more race cars!
%
69% of DRAG ILLUSTRATED readers identify as professional or amateur level drag racers and hold a competition license!
%
42% of DRAG ILLUSTRATED readers household income is OVER $100,000!
DRAG ILLUSTRATED readers represent an incredibly diverse cross-section of the sport.
- Weekend Bracket Racer 35%
- Outlaw, Radial/Small Tire, Grudge Racer 22%
- Pro Modified, Quick 8, Big Tire Racer 18%
- Other (NMCA/NMRA, Nostalgia, Junior) 10%
- Professional Racer 9%
- Street/Strip Racer 6%
%
68% of DRAG ILLUSTRATED readers will spend over $10,000 in the next six months on racing related purchases!
OUR MISSION
DRAG ILLUSTRATED is dedicated to telling the incredibly relatable, inspiring and entertaining stories of the people who comprise the sport of drag racing, while examining the topics and subjects that are near and dear the heart of racers. Join us as we continue to celebrate all things drag racing, and do our part to grow and build this sport that means so much to so many.
OUR PURPOSE
With unparalleled access to drivers, tuners, manufacturers and industry members, DRAG ILLUSTRATED’s respected and experienced team of journalists and photographers produce high-impact, opinion-forming stories that evoke passion and get racers talking. Insightful, honest and authoritative, DRAG ILLUSTRATED creates award-winning content to fuel the drag racing conversation across all mediums – print, digital and social.
Wes Buck, DRAG ILLUSTRATED Founder & Editorial Director (Photographed)
DRAG ILLUSTRATED MAGAZINE
For over 10 years, DRAG ILLUSTRATED print has served as the final word in the sport of drag racing; an appearance on its cover and pages amongst the most prestigous honors. Perfect-bound with full-color, gloss pages, the magazine achieves the highest level of engagement with an extremely targeted drag racing demographic.
- Published 12 times a year, available in print and digital formats.
- Renowned “special editions” including Hottest Women in Drag Racing issue, 30 Under 30, Photo Annual, Sportsman Special, The Interview Issue and more.
- Enjoyed by a print readership of 50,000-plus.
- Over 78-percent of new subscriptions sold in the pits at drag strips around the country.
DRAGILLUSTRATED.COM
A daily source of news, information and entertainment, DRAGILLUSTRATED.com fuels the drag racing conversation on the world wide web, serving as a destination for racers and high performance enthusiasts of all levels – hardcore hobbyists to touring professionals. DRAGILLUSTRATED.com offers breaking news, exclusive interviews, opinionated editorials, race and event coverage, product news and expansive photo galleries. With a solid foundation in print, DRAG ILLUSTRATED’s proverbial flag flies high in the digital space.
- Exclusive driver and crew chief blogs that expand reach to fans and enthusisats.
- Over 1,000,000 annual unique visitors
- Nearly 2,500,000 annual page views
SOCIAL MEDIA
With us, drag racers have a community – a place they can go to share ideas, discuss trending topics, learn how to tackle on-track and technical challenges, discover opportunities and advance their racing ventures.
Over 365,000 Followers
EDITORIAL CALENDAR
DI 140 – Jan 2019
The Champions Issue
Materials Due: 12/4/2018
Street: 1/1/2019
DI 141 – Feb 2019
TBD
Materials Due: 1/11/2019
Street: 2/1/2019
DI 142 – Mar 2019
The Outlaw Issue
Materials Due: 2/8/2019
Street: 3/1/2019
DI 143 – Apr 2019
Hottest Women in Drag Racing
Materials Due: 3/8/2019
Street: 4/1/2019
DI 144 -May 2019
#TRENDING
Materials Due: 4/12/2019
Street: 5/1/2019
DI 145 – June 2019
The Sportsman Special Issue
Materials Due: 5/10/2019
Street: 6/1/2019
DI 146 – July 2019
The Interview Issue
Materials Due: 6/7/2019
Street: 7/1/2019
DI 147 – Aug 2019
State of Drag Special Issue
Materials Due: 7/12/2019
Street: 8/1/2019
DI 148 – Sept 2019
The Crew Chief Issue
Materials Due: 8/9/2019
Street: 9/1/2019
DI 149 – Oct 2019
WSOPM / Fall Buyer’s Guide
Materials Due: 9/13/2019
Street: 10/1/2019
DI 150 – Nov 2019
The Photo Annual
Materials Due: 10/11/2019
Street: 11/1/2019
DI 151 – Dec 2019
30 Under 30
Materials Due: 11/15/2019
Street: 12/1/2019
DI 152 – Jan 2020
The Champions Issue
Materials Due: 12/9/2019
Street: 1/1/2020
BIG PICTURES
With a team of sport’s best photographers, every issue of DRAG ILLUSTRATED features stunning photography from drag racing events big and small, across all sanctions and series – many of which aren’t covered anywhere else.
STAR TREATMENT
Talented, courageous and charismatic, DRAG ILLUSTRATED gives racers, crew chiefs and various other industry movers-and-shakers the rock star treatment they deserve.
COVERAGE DONE RIGHT
In this day-and-age of instant information and live coverage, DRAG ILLUSTRATED digs deep to provide behind-the-scenes stories and insight not available anywhere else.
2019 RATE CARD
2019 TECHNICAL SPECS
2019 SCHEDULE
The Biggest, Richest Pro Mod Drag Race in the History of the Known Universe! Held anually at Bandimere Speedway outside Denver, Colorado, DRAG ILLUSTRATED’s $100,000-to-win, invite-only fast doorslammer shootout is known around the world as one of the sport of drag racing’s greatest shows. Scheduled for August 10-11, 2018, there is plenty of time to get involved with the WSOPM – contact us today to learn how your brand can leverage DI events to build customer connections.
PRINT DIGITAL BUNDLE
2018 AUDIENCE SURVEY
Drag Illustrated’s audience is active in drag racing and spends millions in the sport annually. An astonishing 70% own drag racing cars! Click the image to view the results from our 2018 Audience Survey, or click the link underneath to download.
